Recruiting can be challenging, as attracting the right candidates for the correct position takes time, energy, and effort. However, with the power of video marketing, you cannot only stand out among the property management companies within the apartment industry and potential industries seeking the same talent but also feel empowered and confident in your recruitment strategies. Video can be especially beneficial for hard-to-fill positions such as maintenance technicians, giving you a powerful tool to overcome these challenges.
We recommend developing short, engaging videos that highlight your workplace and your company’s unique culture. Use platforms like LinkedIn to share these visuals and attract candidates with an authentic glimpse into your organization. You can share these videos as posts on your company’s LinkedIn page or as part of your job postings. Even short videos can set your company apart from many others that don’t take on this extra effort. It is also an opportunity to have fun and engage with your current team. Run an internal contest and have your onsite teams submit videos for inspiration. Let’s make recruiting not just effective but also fun and engaging, sparking excitement and motivation in your team!
Below are five opportunities to get started:
๐ฌ Employee Testimonials: Showcase short clips of current employees sharing their experiences and what they love about their position and working at your company. These authentic testimonials will reassure potential candidates and boost their confidence in your company. Employee videos can be utilized for associates at all tenure levels within your organization. Videos for employee anniversaries or celebrating promotions are also a great way to send a message to potential new associates, demonstrating your people are making more of a career staying with your firm rather than just appearing like it is a job one can get anywhere.
๐ฌ A Day in the Life: Unveil the potential of this strategy by creating a video that follows an employee throughout their day, highlighting their tasks, interactions, and work environment. This approach can provide a realistic view of the job and the company, making it easier for candidates to envision themselves in the role. Convert your videos into 20-second snapshots and use them for onsite and corporate positions.
๐ฌ Office Tour: Video is used for advertising, so why not give a virtual tour of your office or workspace, emphasizing unique features, amenities, and team collaboration areas? Share snapshots of break time, birthdays, or any other celebrations.
๐ฌ Team Events: Highlight the importance of team events in shaping company culture. Capture fun moments from team-building events or occasions to illustrate your company’s camaraderie and the value it places on team spirit.
๐ฌ Job Previews: Emphasize the role of job previews in setting candidate expectationsโfilm brief overviews of open positions, detailing daily responsibilities and the role’s impact within the organization. Job previews can help candidates understand what the job entails and how it contributes to the company or the property goals
Embracing innovative marketing strategies can significantly enhance your recruitment efforts and showcase your organization’s unique culture. With video marketing, you cannot only influence the perception of top talent by showing them what it’s like to work at your company but also make your team feel proud and connected to their organization. Every interaction counts in this process, so why not grab your smartphone, start filming those candid moments at work, and let your company’s personality shine through? Get creative and demonstrate why your company or workplace is the place to be! Start implementing these video marketing strategies today and see the difference it makes in your recruitment efforts.
